Once upon a time, The Japanese Big 3 designed their vehicles (most of them anyway) to be durable and reliable above all else. If you can keep the rust at bay, Toyotas and Hondas from the early 1990s tend to last for insane periods of time.
Part of that was design choices that such buyers tended to accept. Hondas required regular valve adjustments and timing belt changes, for example. But over time, the buyer demanded to be relieved of such costs of ownership--and Honda responded, but without telling the buyer that he's making tradeoffs.
Honda also used to not put ANY effort into their interiors. Vinyl seats and radios that couldn't be heard over the engine, if the car had a radio at all--that was a Honda hallmark. But again, buyers demanded more and Honda responded--but had to keep their profits up. So the cars got even cheaper in places the buyer couldn't see.
Of course, Honda could well afford to do all that, as most buyers do 3 year leases and look only at surface bells and whistles. Honda now builds cars to last the lease--they have been for 20 years now. The post-lease life is the next buyer's problem.
And yet, Honda continues to sell based on their reputation for longevity from 30-40 years ago. Again, it's the leasing thing. Relatively few people experience the 4, 5, or 10 year old Honda and the failing transmission, the V6 engine that's destroyed itself due to VCM, etc, etc.