I find print coverage to be too slow these days. By the time it gets printed in a magazine, it's been thoroughly addressed via YouTube, Twitter and the gear heads I follow on Instagram.
Also – Top Gear – back in the day – opened my eyes to the fact that while there's certainly a place for the written word when talking about automobiles, the best, most visceral representation occurs through sound and video. Is it better to read 500 words describing the beautiful noises of a Ferrari V8, or just simply hear a sample of it for yourself?
Cars at their best are a very intimate, casual experience. Perhaps the zenith of the gearhead experience is visiting a friend's garage and going for a drive. I'm not certain that automotive journalism adds a whole lot by inserting itself in the middle of that. This isn't like Michael Lewis describing exactly how and why the housing market collapsed in the late oughts, deconstructing wonky mechanisms and simplifying them for the masses. In the case of automobiles, the masses can appreciate most of the magic on their own pretty easily.
Also – Top Gear – back in the day – opened my eyes to the fact that while there's certainly a place for the written word when talking about automobiles, the best, most visceral representation occurs through sound and video. Is it better to read 500 words describing the beautiful noises of a Ferrari V8, or just simply hear a sample of it for yourself?
Cars at their best are a very intimate, casual experience. Perhaps the zenith of the gearhead experience is visiting a friend's garage and going for a drive. I'm not certain that automotive journalism adds a whole lot by inserting itself in the middle of that. This isn't like Michael Lewis describing exactly how and why the housing market collapsed in the late oughts, deconstructing wonky mechanisms and simplifying them for the masses. In the case of automobiles, the masses can appreciate most of the magic on their own pretty easily.
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