I’m actually surprised by this, and I think $150 to have it compatible with a new car is great. The great thing about Cobb is that the device has the tunes, which ensures it is always worth something. Like you said, at least you have something you can sell for $400-$500.
Eurodyne on the other hand, while not a bad tune, hold zero value. My credits are forever locked to my ECU/TCU, so I can’t recoup any money when switching to a new platform. My PowerTap cable is worth something, but it’s probably only $40 or so.
I’m not familiar with APR tunes, but aren’t they locked to the car as well?
Another benefit of Cobb is that you can get pro-tunes on it. Great option if the tune you have isn’t quite what you hoped for (APR). Or, if you make upgrades and need to update the tune…easier with Cobb/Pro-tune.
$150 gets you every cobb OTS tune (for ECU) – option to pro-tune- holds $450’ish in device value.
Hope this helps! I thought I researched my tune options well before I purchased ED, which I read just a little bit more.