Hey guys,
Alongside our new VW forged wheel project, we are also looking at some options for Winter wheels as it seems a lot of VW owners tend to run their cars year-round. I am currently building out a survey to gauge the community's interest as to which direction we should go for a dedicated VW winter wheel. However, I wanted to run through some ideas to get some detailed input before going live with the survey.
Option #1:
We offer a dedicated Winter Group Buy in early Fall of this year with the current 17x8.5" ET43 SM-10 with options for both Michelin Pilot AS4 All-seasons and Michelin Alpin PA4 Winter Performance tires. The Group Buy discount tiers will likely be the same as the last GB ($250 off plus free mounting/balancing and shipping) and we would likely start shipping orders out by mid/late October. With the current 17x8.5" ET43 SM-10 pricing and the max GB discount, this would mean a set of wheels would cost $1,046 before tires.
Option #2:
We offer a "Winter Spec" version of our current 17x8.5" ET43 SM-10 without Spoke Scalloping and Knurled beading, which will likely reduce the cost by around $50 per wheel. The weight would be slightly increased due to the removal of the Spoke Scalloping but the idea is that it would be a fair trade-off for an overall reduced cost. Plus, considering these are Winter wheels, the slight increase in weight wouldn't make all that big of a difference for their application. Just like option #1, we would offer a Group Buy in early Fall with the same discount tiers and winter/all-season tire options. However, with the max discount, the "winter spec" SM-10 would cost around $850 before tires.
Another thing to note is if we went with option #1 that might open the door for an all-new rally-inspired wheel design with an emphasis on strength, that we could offer in Winter fitments. This would likely not be available until the following year, however.
I am personally leaning towards option #1, as I feel most enthusiasts would be fine paying the extra $50 per wheel for spoke scalloping and knurled beading but I could be completely wrong. Hence why I wanted to get some feedback from you guys.
Let me know what ya'll think!
-Geirsen