Destination Fee is always $820 non-negotiable. I'm skeptical of Dealerships that don't include Destination when advertising a car upon the "Interwebnet". I understand the rationale, bury it in the "fine print", and the price "appears" to be nearly $1,000 less than other Dealerships, thus when a "low cost to high cost" search is performed, the results will be skewed towards the cars that don't include Destination. That's a bit too "stupid tactical" for my buyer confidence. Destination is a "sunk cost", it's been paid in full before you step foot on the lot, and you must pay for it when purchasing.
The only Dealership in the World where it should be $0.00 or totally negotiable would be this one, for obvious reasons:
http://www.vwrivera.com.mx/
As for the Dealership Fee's, the fact that they're not uniform indicates a need for YOU the buyer to demand justification. I was exposed to a $250-$495 "range". I asked the $495 Dealership for an itemized print out for their "Fee's" & I gave them 5 minutes. If the charge is $495, you must possess an exacting break-down because---as I told them---"Outside of the 'car world' who would ever pay a $500 fee without knowing precisely what they're paying for...especially when a Dealer 25 minutes away is charging $250 for what is termed the identical fee?" Basically you're placing the burden-of-substantiating a cost, we all pay like cattle going to slaughter, upon the Dealer. My advise? The more absolute & demanding the Dealer is in regards to the Dealer Fee being "untouchable", the more flippant and dismissive YOU should be of the Fee....everything is negotiable when buying a car...you should know the tags/reg/title fee & the destination fee before stepping foot into a showroom, both are "sunk costs"--they MUST be paid. However the trick is to dig into the SELLING PRICE of the car prior to the addition of these sunk-costs. The Dealership Fee? Tell them to take a "haircut" so as to get it aligned with the lowest you've been quoted, and lop the difference off the SELLING Price...bingo...you've just buried the $250 difference, and they can charge you the full-on $500 if that is what they demand.
I have to agree with Diggs24...not including Destination when quoting "YOUR DEAL" doesn't make sense...if we have a GTI in our driveway/garage, we all paid that sunk-cost so no reason to hide it...unless you live in Pueblo Mexico & didn't have to pay it.
One interesting point...I bought a 2016 BMW about a year ago...however I ordered it, and they took the full 12 weeks to deliver. The Dealer didn't charge me a fee of any kind, and was transparent about why. They told me that selling a BMW "wagon" was nearly impossible, yet no difference exists---to the Dealership---in regards to the Manufacturer if it is one they had on the lot or was ordered. In other words, they got "credit" for selling a wagon, and that credit translated into BMW NA being more willing to "ration" high demand models like M2's to that specific Dealer. Additionally, from a "statistic" perspective...it was "free money" for the Dealer since the car had a buyer before it was even placed into production, and once it hit the lot, it was off the lot within 2 days and sold. I'd be curious to know if VW, which sells on much higher volumes does likewise? When I got my 2016 GTI S for $22,341 "in the driveway" (they sent me a check for $1.25 back for DMV fees)...I was told that on a volume basis, it simply helped for them to get far more desirable margin vehicles like Golf R's. Ohh...and for accessories, it has a trunk liner, first aide kit, and "monster mats", yet I wasn't charged for any of them...they were simply in the hatch when I opened it at the Dealer, and they could care less...which kinda gives you an idea about "value" and VW accessories (Exception being Rims).