^This
One of the biggest things that bugged me when I got my R was the fact that there are no incentives on an R and negotiation was minimal. I was able to get a couple thousand off and that was a stretch. It annoys me that they offer 0.9% for basically every car they make except the R, especially considering the Toureg is more expensive than the R but even that gets 0.9% if you qualify.
They know what they have and they use it to their advantage. With that being said, when the 18 R's come out they will be selling at or over MSRP. Once things settle down they will drop but personally I don't see that happening for a little while.