I'm not that familiar with the gas station industry, but I've always been under the impression that a Shell station (or Mobil, Amoco, Citgo, whoever) has to buy their fuel from whichever supplier is specified by their franchise company, and hence, QA is maintained. Drop down a tier to Speedway or one of the other convenience store chains masquerading as a gas station, and you will get "deal-of-the-week" fuel, whatever that happens to be... Or will you? I see a lot of places on the
Top Tier Website that aren't old, recognized names in the petroleum industry, and one of them even states that all gasoline comes from the same refineries, but it's the additives and ethanol content (or lack thereof) that make a fuel Top Tier.
Personally, I make it a point to only buy fuel from Costco, since it's down the street from my office (no lines mid-week!), Top Tier, and roughly $.50/gallon cheaper than any of the local stations for 93 Octane.