So I am a little confused with all of the jargain.
I am seeing 2018 gti s listed as low as 20,800. The MSRP is around 27k+.
How are they getting it that low with only my18 $1000?
How can I use this huge price cut toy advantage at local dealers when they are listing msrp Only?
The cash amounts are what VW/VCI is offering as incentives. The dealer is free to sell the vehicle for whatever price they choose, which means they can advertise a price that is invoice, minus the $1000, and keep only their volume bonus plus whatever stair-step cash they get for meeting their sales targets (I don't have access to everything, unfortunately). They'll still make a reasonable profit based on that, plus whatever additional extended warranties, finance products, service contracts, and the kickbacks they get from VCI or whatever bank for arranging the financing. Also, as Oldschoolmk7 points out, the fine print on the website may also have loyalty/military/college/diplomat/supplier and whatever other programs they could possibly stack together, even though barely anyone would be eligible for all of those programs simultaneously. There's a Chrysler dealer in Southeast MI that regularly advertises Ram 1500 or Grand Cherokee leases in the $150-$250 range with less than $1000 down,
IF you're an FCA employee and a returning lessee. Add $1000 to the down payment for each of those criteria that you don't meet. Technically, it's not false advertising.
Post the link here and I'll have a look.