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Which Billionaire Drives a GTI...

crxgator

Autocross Champion
Location
Raleigh, NC
Car(s)
All the MQBs
Facebook boi


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crxgator

Autocross Champion
Location
Raleigh, NC
Car(s)
All the MQBs
He makes money from businesses who use that platform to advertise / sell.


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crxgator

Autocross Champion
Location
Raleigh, NC
Car(s)
All the MQBs
Most of its money comes from ad revenue.


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DAS_STIG

Banned
Location
Chicago

crxgator

Autocross Champion
Location
Raleigh, NC
Car(s)
All the MQBs
Right, but they do not sell your info.


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DAS_STIG

Banned
Location
Chicago
Right, but they do not sell your info.


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But they do. Knowing what Facebook users like and talk about helps develop targeted advertisements. Its anonymized, but it's still your data.

Edit:

Looked into this real quick and you are correct. They do not sell the data outright, they sell the service of having access to your data. Advertiser tells Facebook what they want, Facebook does analysis, and places the advertisement. Some third party apps have gained access to said data and then sold it. Facebook claims that was not how things were supposed to work.
 
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TheWombat

Go Kart Champion
Location
Vermont
For those of us old enough to remember life pre-Internet, with hindsight we should have realized the end result of all of this. Back then, we were enamored of the very idea of instantaneous, wide-spread communication and the enormous potential of this new connectivity. Even in the dial-up era, things like email and message boards/file downloads were transformative experiences. We sort of just assumed that the only barrier was physical connection; have modem, will travel.

We forgot TANSTAAFL: There ain't no such thing as a free lunch. From the very beginning, the Internet wasn't free. Starting I guess with the early DARPA stuff and then the contributions of universities and various groups experimenting with things, someone was paying for it. We thought for a while hourly fees for games or profits from selling stuff (porn, probably) might do it, but we were fooling ourselves. The one thing that has always been a constant with the Internet has been information, particularly data about who is using it and the stuff they are using it for. We should have realized that the only viable long-term monetization strategy (barring turning it all into a government controlled thing, which no one wanted for good reasons) was selling that data.

In the early-middle period, late nineties say, when I was among other things the web editor for a print magazine's online edition in addition to my print duties, we were big into advertising revenue. That turned out to be pretty much chimerical, though. Eyeballs on banner ads did not turn into sales for the advertisers, and clicks did not equal profits. Eventually, most websites realized that selling the data of their readers was far more profitable, directly or indirectly.

So, yeah, we reap what we sow.
 

crxgator

Autocross Champion
Location
Raleigh, NC
Car(s)
All the MQBs
The difference now is that instead of generic banners that the business bought, Facebook gears advertising towards your interests. In turn, that will generate more clicking and more sales. It works. I buy stuff that I see advertise to me at times because I was thinking about buying that product and boom here is a link with a discounted price.


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shortyb

Autocross Newbie
Location
Upstate SC
Car(s)
Felon Taxi,Dad Wagon
Just don't talk to Alexa, she'll sell your soul :D.

And kind of a mixed emotion regarding Mr. Zuckerburg's ownership of a GTI. Like watching your mom-in-law drive off a cliff.............in your brand new Lamboghini.
 

Ridebjj

Autocross Champion
Location
lasVegas
Interesting discussion. I've been a web specialist programmer who started pretty much exactly 20 years ago. I've been a part of and made money during every iteration of the internet. Some of the monetizing strategies and how I was able to capitalize in the early days are hilarious.

I want to jump yet again (though I might be too old) into programming the data driven algorithms and supporting tech that does exactly what you're talking about. It's really fascinating to me how mountains of data can be used in so many ways.

We've got (or are getting) self driving cars now in no small part due to all the people on the internet doing their thing.

For example -and I know everyone knows this, all those "are you a robot"? Forms where you have to click on all the street signs or cars in the 4x4 grid of pictures before you can sign up to a website being used to teach cars how to drive themselves.

There's so much more to it than advertising / money, but without the money, nothing else would get done.
 
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