American car companies make an obscene amount of money on SUV's and trucks. Are they more complex or require 2-3 times the effort and materials to make than a car? I don't think so. In 1993, when the Grand Cherokee came out, they weren't particularly expensive. Mid 20's or so. Chrysler made an average of $7,000 on each unit. Why is Ford only making (save the Mustang) Trucks and SUV's for the US market? Profit, pure and simple. If they're successful, I expect more US automakers to follow suit. They don't care about selling you a quality vehicle for a reasonable price, they care about what they can get away with, selling you vehicles with crappy interiors and crappy styling.