yeah, that's the problem.
We're using the wrong term (SUV) to describe tall, heavy, space-inefficient passenger wagons whose sole off-road trip is to go up the curb when parallel parking.
Oh, I agree the term "sport-utility" is pretty absurd. But many of the popular cars in this category are really jacked-up compacts, which get called crossovers. Even mainline SUVs like the CR-V or RAV-4 are built on car chassis, not truck chassis, IIRC, and they get pretty solid MPG.
If the market was like it was twenty years ago and SUV and truck meant humongous gas guzzlers, Ford would be committing suicide, but I'm guessing that with hybrids, electrics, and fuel-efficient small crossovers, this strategy is a lot more sensible.