@Anthony3o55; that doesn’t really surprise me. Re-cutting / machining the whole face is the recognised / correct way to commercially refurbish a diamond cut / ‘machined’ wheel.
If the damage hasn’t gone through the lacquer clear coat, then as others have said, you may be able to polish the marks out. Fine grit wet and dry paper with plenty of water, followed by polishing with a mildly abrasive polish and re-lacquering may also work. However, if you rub too hard with the abrasive paper, or use a too abrasive grade of paper, or you don’t follow the direction of those fine circular machined marks on the wheel‘s spokes when rubbing down, there’s a high likelihood the repair will be noticeable as it will reflect the light differently to the undamaged sections. That’s why pretty much all reputable wheel repair shops won’t take on localised repairs to just the damaged areas on machined wheels - a high proportion of customers wouldn’t be happy with a localised repair if the repaired area was noticeable - and wheel repair shops would lose money on these repairs if they then had to do a full refurb at their expense, as the customer’s expectation would be they wouldn’t have to pay to correct an unsatisfactory repair.
So that makes another downside I should have included in the list in my previous post;
- Reputable wheel repair shops are unlikely to take on localised repairs to wheels with a machined finish, making repairing even minor damage expensive.
As said in my previous post, I have a hatred of these machined wheels; too many downsides IMO - poor durability, easily damaged and expensive to repair.
If a car I wanted to buy had machined wheels, it wouldn’t put me off buying the car, but without doubt, I would be changing the wheels very soon after getting the car.