As to EQT's overhead, marketing, specific individual's salaries, etc... those are costs the company has. Whether you want to pay for them or not doesn't mean that cost no longer exists.
I was never denying they have overhead. Someone else said EQT should sell wires at $130 dollars because EQT needs to pay more bills. I think EQT sells wires at $130 cuz market is/was small and they wanted to make a shit load of money. They hyped the product and basically set the market price on these for a while. A business is doing something very wrong if they need to jack up the cost of a product like crazy because they have too much overhead.