Well that's always the smart answer "go to the audio shop", that's great just listening to some head-banging rubbish on an 800 mile trip across Spain, just what I need at my age, and as far as insulation is concerned I have fitted that underneath all wheek arches, all through the boot, boot floor, parcel shelf and underneath the rear seat. Al totally unnecessary on a vehicle that can cost up to £37, 000 when fully loaded. Noise is not so much of an issue on super smooth European tarmac but on the amount of broken tarmac in the UK its not so great.
That doesn't make much sense at all.
When you walk into an audio shop, you are not immediately and unconditionally required to purchase an audio system and listen to music you don't prefer on penalty of death. You buy Dynamat there, or have it installed so it's done more quickly. As well, clearly the process is necessary if you want a quiet ride; regardless of the cost of the vehicle. It could be $300,000 and there's still no rule saying they have to insulate or deaden the car. Here, they clearly didn't. Doesn't matter how much sense it makes, the fact of the matter is that the car is largely uninsulated and undeadened.
If they were to do so, what's the point in buying an Audi? Even Mercedes offers an increased deadening option via their "Acoustic Comfort" package.
The deck lid, boot floor, and underneath the rear seats are reinforced areas of sheet metal. Those are some of the most rigid structures in the vehicle's body; less likely to cause the problem, but a good spot to turn some crashes into sharp thuds. As for the parcel shelf, I'm not sure what that's meant to accomplish. All I've got is some foam panel hanging from strings; hardly a source of road noise. I'm not sure what you mean by fitting insulation "under" the wheel arches, either. I'm also not clear on what you are using.
Insulation is not what you immediately need for road noise. You need deadening.
Vast, unsupported planes of metal are where that deadening needs to be. Large squares offset and applied to the roof and in foot-wells are choice, as are direct applications to the interior portion of wheel arches. On top of the deadening in that area goes insulation if you want it; the same goes for the roof; which only has a headliner protecting it. This helps with exhaust drone, as well; especially when applied with insulation on top.
Deadening increases the mass of the plane to which it is applied, and in the process lowers the resonant frequency of the steel (drops noise from being irritating to simply "being there"); and the larger the single sheets (around one to two square feet is ideal where reasonably possible), the more effectively they deaden the panel. You don't need to fully cover the panel, though. Just break it up with a few squares or rectangles. That alters resonance, which is where the road noise comes from to begin with.
The insulation on top keeps the reflections from amplifying each other inside the cabin by absorbing certain wavelengths; as many as possible, anyway. Since you can't just carpet the interior panels and glass with it, it's only going to partially have that effect. You'll still get reflections off glass and hard panels, but you're not going for audio performance; you're just going for keeping noise out of the cabin.
The structure of this car is stiff as hell. That means those shocks get sent right through the safety cage and cabin with little interference. It's going to be loud when they're using modern, thinner, more rigid steels; the same goes for if they don't laminate it as many times; which is where more expensive cars gain some of their cost. Cheap cars get one thicker sheet, and more expensive cars commonly feature several thinner sheets laminated together, which dramatically reduces resonance.
The audio shop is only a source and installation facility to save time. If it's easier to make $300 than it is to install it, just pay them and be done with it. If it's easier to install it than pay $300, buy it and install it yourself.
Of course, you may be relatively happy with what you already have. Maybe I'm misunderstanding your intended point.