If you really take a deep look at what we sell, and really what the aftermarket sells in general, none of it is something anyone really needs. I found myself buying stuff I simply didn't need. My friends and family didn't really get it. But I got it. I got in to this industry because I really enjoyed it. I wanted to help make products for myself (That's how I landed at APR). I wanted to help make products that would bring excitement and joy to others. I enjoyed the power, the speed, the sound, the community, the hobby (building my car), bragging rights (sharing sweet photos and video of what I did), the data (logging and sharing results with others), and so many other reasons. To so many that's just a huge waste of money. To me, it was my hobby. I enjoyed every moment of driving my car, and every moment I wanted to save up to get something new to improve something else. Simply put, there's no right or wrong reasons why someone mods their car.