Don't drop any on the floor.
Other than that, use the biggest pieces you can, and try to cover large, unsupported areas of metal; overlapping reinforced areas where possible. There is no need to cover everything; using decent size sections helps tie things together. Remember: All you're doing is changing the resonant frequency of the metal and reducing some higher frequency irritation; not trying to "keep sound out". The only time you bother with complete coverage is when you're banging bass that will resonate nearly anything.
If you're just trying to make the car quieter and more refined when driving, those normal automotive noise intrusions aren't that big of a deal to handle.
You want to try to use pieces at least one square foot; but something is always better than nothing. If you can't use a big piece, put whatever you can in the least supported span of that sheet metal. Hit the rear wheel wells and firewall as best you can to get the most out of it. The biggest step up is sealing door cavities with it and hitting the roof; but not everyone wants to bother with that. I'd warn against screwing around with headliners if you haven't before; especially really nice ones like VW used.
Nobody can ever get that upholstery right again at a reasonable price, and the padding is legendarily fragile, and commonly they are only backed with foam with a touch of glass fiber. It's easy to crease or otherwise damage.