Apex Wheels Correspondence
Folks, I have been out traveling and have had family in town. So apologize for the tardy response.
The following is the latest correspondence from Apex Wheels:
“When entering into a new market, AP/Essex brakes are always on our test list (along with some of the other popular manufacturers like Brembo, StopTech, Wilwood, etc.). We have more recently been working with Jeff Ritter and the Essex team on some new projects like Corvette wheels, as they have been heavily involved in that space for some time now. We have a lot of trust in their technical knowledge and a few of us here at APEX run AP Essex brakes on our track/race cars. You are lucky to be so close to their facility.
I have been slammed with the our new forged wheel line, which just launched earlier this week. This has been a long time coming, and it is a big step forward for the company. If you are curious, you can find more info here: LINK
Our work is certainly not done, but the initial forged launch is complete and that means more internal bandwidth can be devoted to ongoing projects like finishing the Corvette and VW/Audi wheels. Both have been a work in progress for some time now, but as discussed in our previous correspondence, limited resources and bandwidth means we haven't been able to really push them through all of the necessary steps at the pace we would like. This is the main reason why we have not publicly announced anything on the VW/Audi forums, as we want to ensure that all of our ducks are in a row. To your point, we understand we may lose potential customers along the way due to the extended time table, but we prefer to release a superior product.”
