Got any advice for someone who's not bought a car from a dealer in quite a while? In a couple months I've got my eye on a CX-30, I've got a color and trim in mind so it's largely about how close to cost I can get. I've got some accessories in mind as well, but have no idea how to make things go smoothly. I'm gonna see if I can find dealer cost info so I know what $0 profit looks like, but I'm not a monster and I understand everyone's gotta eat.
I know they say to ignore the monthly payments though and look at the overall cost, so I'm hoping to get the dealer to give me a total number first, and then we can work financing from there.
I'm bad at negotiating. Actually the best negotiating I've done on a car was on my RS3. It's the only car I bought where I could get them to come down in price. On the other hand...it was over msrp, I paid every dealer fee they threw at me and I didn't question any of it, and then I didn't even ask about my finance rate until I was in NJ signing the paperwork.
For how we do things we can only discount stuff on an order. When people start adding a bunch of things to an existing boat on the lot there isn't really anything I can do to help. I can discount the boat like I normally do, but anything you're having added on afterwards will have to be added at retail pricing with labor added. If you can wait for an order then I can discount anything we tell the factory to install.
I've never seen behind the scenes stuff like this at a car dealership, so I don't know how comparable selling a boat is to a car. For the marine industry there's usually about a 35% markup from cost to get to retail. Before covid we were doing 20% off msrp on most deals, but once covid wiped out our inventory and we saw what kind of deals other dealerships were doing we lowered the discount to 10% off. Now we're in a position where we have inventory again, so most deals are seeing about 15% off, with some inventory getting 20% off because of excess inventory.
seedealercost.com is a thing and it's actually incredibly accurate the couple times I've checked it out. I don't know who these people are that are leaking dealer cost info, but it's insane to me that that info is out there. Luckily in the 10 years or so I've been here it's only been brought up once or twice, and it's been a long time since anyone has. I don't know if there's an equivalent site for automobiles. While we don't want people to know our cost, I don't think we're going to move the price much just because you know. Usually something only gets a bigger discount because we have too many of them or it's been sitting for too long with not enough action. Repeat buyers tend to get the best deals too.