When I bought my new 2016 R I told my salesperson I wanted NAV/DCC, DAP and DSG, and gave him two colors I could live with. You can't get a "built to order" R, VW builds a mix of colors and transmissions, and in 2016 DAP and NAV/DCC were options. We still don't know if there will be any relevant options, unless someone here knows. All I read on the press release was there were going to be built one way and only three colors will be available, Pure White, Black and Lapiz Blue. The cars are built and made available to the dealers in their region on the VW dealer's website. They can try to take them as they become available, BASED ON THEIR ALLOCATION. Large dealers get more, because it's based on how many they sold in the past. So I get a phone call they were able to take it for their inventory. It came in a couple of weeks later and I bought it. They were selling at MSPR. So unless the procedures have changed that's the way it should be for the MK8 in the US. When you talk pre-sold, all it means is you're among those who get first dibs. If you're not picky about color or transmission you stand a better chance of getting one sooner. I was very lucky, I got my first choice. When I did the math based on options, I figure mine is about one of 100 built. That's not very unusual with only about 5,000 built in I think five colors at the time. If you have a 2016 with manual it's probably a little "rarer". Figure new ones with DSG are going to be about $46K or so. If they're loaded up with the dumb options, and freight isn't included in VW's advertised price figure another grand. That's if they don't put on an Additional Market whatever sticker and other unnecessary options to bump the price to the mid-$50K.