Just bought one tonight! (1st Post) Lapis Blue, standard wheels, and DSG. Been trying to get a deal since November. There had been a large number of them in my area, Northern Va, but they're slowly selling out. TL;DR Price OTD was $40,700 and I used VW financing, I'll probably refi in a few months.
Sterling dealer (Lindsey) was all about being one of THE highest volume dealers!!11! Jerked me around and played games until the combination I wanted was gone (Lapis and black wheels) starting back in November. Second choice was Ti gray and black wheels and they finally offered an OTD price that was decent but it was exhausting. I wanted blue so I looked a little further first! I'd bought a car from these folks previously through a buyer's service (who tried to send me to MD when I contacted them and that dealer never called me back) so I expected a little better treatment. Nice salesperson, crappy games with prices and trying to get me to come down and haggle for another few hours. Let me test drive a 17.
Karen Radley VW in Woodbridge. Told them I wanted $40K OTD for their Blue/Black showroom queen and was told to "come on down". After driving out there an hour, filling out loan paperwork for them (stupidly), they laid a $45K price on me! They begged me to not leave as I was about to get in the car to go, I was pissed! They offered to give me my desired price on a different car - Ti/black. No thanks, bait and switch someone else, I left. They later texted me wanting to talk but nothing after the first text. <shrug> Already had a handle drooping on the blue car too heh.
A search showed a blue with OEM wheels in Tysons - very close to friend's home. I used the cars.com response thingy to ask for an OTD. They wanted more details about registration state and whatnot. I gritted my teeth, took a chance, and called them - George was with a customer and would get back to me (it was late). I waited a bit and texted him using the number on his email. He said he'd get back to me early the next morning and I figured I was in for another ride - I was preparing to buy the car in Sterling. The next day true to his word he sent me a number and said he would work against other offers. I had to wait a day to get over there thanks to a snow storm, they had one blue car left. I went tonight, no muss, no fuss, friendly, no pushing or games - I was in SHOCK! No issues if I wanted to test drive it either. True to their word they worked with my other offer too. After agreed on a price and it was being prepped (no holes for plate thanks!) I chatted for at least 30mins with George and his manager - it was so nice to feel comfortable for a change. Financing was quick, no real pushing on added warranty (just the facts), and this guy was also pretty cool. They explained how their customer philosophy, pricing, etc. and just came across as honest. So, a shout out to George D. and his manager for restoring my faith in VW - whew!