GOLFMK8
GOLFMK7
GOLFMK6
GOLFMKV

New Auid Sport commercial: "Test Drive"

TheWombat

Go Kart Champion
Location
Vermont
Eh, it's a variation on the "are you man enough for our stuff?" marketing spiel. By challenging the viewer and calling their skill into question, they want to motivate you to prove you can handle those RS models. Preferably by going to an Audi showroom (where you better be a CEO or corporate attorney or neurosurgeon before they'll let you test drive one of those babies!).

Given that, what, 98% of the RS models they sell will never be driven at a fraction of their capability, the ad unintentionally is admonishing you to skip these firrebreathers and just buy a regular Audi. Or maybe not unintentionally. They probably sell all the RS models they make with no problem. Maybe the real point is to make you fell ok about not buying an RS8, afterwhich the grossly overpriced regular A8 seems like a bargain....

And I don't recognize that dude. Was he like a jockey or something?
 
Top